V&A Waterfront Woolworths Extension
Set in the Victoria & Alfred Waterfront, the Victoria Wharf Shopping Centre is one of South Africa’s most visited shopping destinations. As a result, there was a need to introduce additional retail space, in particular for Woolworths who wanted to create a flagship ‘superstore’ in their Waterfront location.
The brief for this project was to create an additional retail level for Woolworths in the basement parking garage below their current store. To activate this level, a new entrance lobby off the parking will be created, with an additional sub-anchor tenant and smaller line stores pinwheeling off it.
In order to make a three-level retail model work, strong sightlines between floors are essential. The intention is to open up the current atrium space by removing visual clutter and bridge elements and reinventing the void. As a result, the visual link between floors will be reinforced, encouraging footfall across all levels, thus aiding the success of the retailers across all floors.
V&A Waterfront Woolworths Extension
Set in the Victoria & Alfred Waterfront, the Victoria Wharf Shopping Centre is one of South Africa’s most visited shopping destinations. As a result, there was a need to introduce additional retail space, in particular for Woolworths who wanted to create a flagship ‘superstore’ in their Waterfront location.
The brief for this project was to create an additional retail level for Woolworths in the basement parking garage below their current store. To activate this level, a new entrance lobby off the parking will be created, with an additional sub-anchor tenant and smaller line stores pinwheeling off it.
In order to make a three-level retail model work, strong sightlines between floors are essential. The intention is to open up the current atrium space by removing visual clutter and bridge elements and reinventing the void. As a result, the visual link between floors will be reinforced, encouraging footfall across all levels, thus aiding the success of the retailers across all floors.